About WEP 

Since 1988, WEP is a leading European player in the field of educational trips abroad. Every year more than 10.0000 participants travel, experience new culture and discover the world with WEP. We are present in Italy, Belgium, France, Spain, Poland and Australia. We have ambitious growth plans for the coming years. 

Join our community and make a difference by helping young people to develop themselves through travel and the discovery of another culture. 

Our mission 

Our goal is to develop the education of young (and not so young!) people through unique life experiences abroad. Experiences that will allow people to grow, to open up to the world and to others, to create unforgettable memories. 

About the role 

We are looking for an enthusiastic SEA (Search Engine Acquisition) and SEO (Search Engine Optimization) manager to join our Digital team! You will be responsible for managing and optimizing the SEA campaigns (mainly Google Ad) for some of WEP markets. You will also be responsible for auditing, implementing, and supporting our SEO strategy. Both SEA and SEO are strategic lead acquisition channels in our business, you will therefore play an important role in driving our business growth and success.

Your missions will be: 

SEA optimizations: 

• Manage and optimize the SEA campaigns for certain countries 

• Detect new searches opportunities and create new campaigns 

• ABtest new ads and landing pages to increase performances and quality score 

SEO optimizations: 

• Propose and deploy in-site, off-site, and technical optimizations 

• Work closely with the development team to ensure releases are SEO friendly 

• Support the content teams with new editorial ideas and optimizations, based on semantic and business analysis 

KPIs monitoring: 

• Monitor the sites’ performance and speed, and the ranking of our strategic searches 

• Follow up SEO KPIs 

• Follow up SEA KPIs 

Benchmark: 

• Keep abreast of the newest trends, innovations, and technologies 

• Detect new traffic opportunities 

About you: 

What you will bring to the table: 

• You are looking for an alternance contract (at least 1 an, 2 years would be at plus) 

• You have great knowledge and you are passionate about SEO and SEA 

• First experience in those domains 

• Data oriented mindset with strong analytical skills 

• You love to learn and use new tools (Google Search Console, SEMrush, Screaming Frog, Deepcrawl, DatoCMS,…) 

• Familiarity with HTML, CSS, JavaScript 

• Interest in the Travel & Education sector 

• Fluent in English & French. Italian or Spanish are a plus

You will love working at WEP if: 

• You have an entrepreneurial spirit: you don’t hope things happen, you make things happen 

• You are a team player: you are an active listener who work in a team to achieve the same goal and bring a positive attitude at work 

• You are innovative: you dare to think “out of the box”, you are creative and bring new ideas 

• You have leadership skills: you communicate effectively and listen well and you motivate the teams and are accessible 

• You are comfortable in fast-paced environments 

What we offer: 

• A great passionate team where you will feel welcomed since your first day 

• A great workspace at the heart of Paris 

• Flexible remote / office working mode 

• Meal tickets 

• 50% of transportation