In 1959, in the attic of his family home at La Gacilly in Brittany (France), Yves Rocher set up his first laboratory. It was here that he would make Botanical Beauty® a reality, expressing an innovative concept of beauty: Botanist, Harvester and Retailer.

Yves Rocher is the only global brand of beauty products to master the entire life cycle of its products: from the plant to the skin of its 30 million customers. Thanks to this specificity the Yves Rocher brand can reduce its impact on the environment as well as offer the best of beauty at affordable prices. This vision is embodied today into two words: Act Beautiful.

Yves Rocher belongs to an international Group of 10 brands, sharing a common working culture around: collaboration, trust, responsibility and recognition.