Their story
In May 2019 Nicolas Schweitzer (Co-founder and CEO) created a team of global experts including Vincent Poulichet (Co-founder and CTO) that becomes the company we know as La Vie™️. They carried out the research and development in a special laboratory in Paris.
After three years and more than 5,000 tests they were successful in developing the world’s first vegetable fat that perfectly mimics animal fat.
Why make it simple when you can make it complicated? La VieTM takes on the most delicious and iconic meat of them all, yet the most difficult to replicate: bacon, “The Veggie Holy Grail” as the CEO of the American giant Beyond Meat himself admits. The La VieTM plant-based meat recipe is unique in the world and has a European patent in the process of being extended worldwide by the PCT (Patent Cooperation Treaty).
La VieTM aims to roll out at lightning speed in France, where it aims to be present in 100% of mass-market retail brands by 2022. And a there will be rapid expansion into the United Kingdom and Europe.
