Mission description & key responsibilities

As a B2B Growth Manager at Bodyguard, reporting directly to the Head of Marketing, you will be responsible for designing and executing a comprehensive lead generation strategy (inbound, outbound, ABM) to maximize pipeline volume and conversions. You will work closely with Marketing operations and Sales to ensure seamless collaboration and data-driven decision-making.

Key Responsibilities:

• Lead generation & growth strategy: Develop and implement a data-driven lead generation strategy (inbound, outbound, ABM) to drive high-quality pipeline growth and optimize conversion rates.

• Campaign management: Design and execute highly targeted marketing campaigns tailored to key audiences and personas, leveraging segmentation and analytics.

• Sales collaboration: Work closely with Sales to:

  • Track and analyze pipeline performance.

  • Measure campaign ROI and optimize conversions.

  • Provide insights on prospect behavior and marketing impact.

• SEO, SEA & content marketing: Oversee SEO, paid search (SEA), and coordinate content marketing initiatives with our Senior Content Manager.

• CRM & analytics: Use HubSpot to monitor key marketing KPIs, from acquisition to deal closure, ensuring data-driven optimizations.

Qualifications:

• Experience: Proven experience in a growth-focused role, preferably within a consultancy or start-up environment.

• Technical skills: Strong understanding of data scraping, enrichment processes, and marketing automation/CRM tools (Hubspot and Growth Machine).

• Analytical skills: Excellent analytical abilities with a data-driven approach to problem-solving.

• Communication: Strong communication and interpersonal skills, with fluency in both English and French. Adept at presenting complex information clearly and persuasively.

• Project management: Exceptional project management skills with the ability to manage multiple initiatives simultaneously.

• Creativity & autonomy: Innovative thinking and a creative approach to developing growth strategies in full autonomy.