Head of Market Research m/f/d

CDI
Paris
Salaire : Non spécifié
Télétravail non autorisé
Expérience : > 10 ans
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Deezer
Deezer

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Le poste

Descriptif du poste

Market research is at the heart of Deezer organisation to bring the voice of the consumer inside the company and maximise the efficiency of our plans.

You love understanding the hidden reasons of things, you enjoy using data to understand consumer needs & translate them into actionable insights? We're seeking a talented market researcher with leadership and management potential to champion the customer voice. You'll not only analyse data and uncover trends, but also guide the team in developing impactful recommendations to shape the future of our products and strategies. Strong analytical skills, data experience, clear communication, and leadership are all essential. Join us and become a leader in shaping our customer-centric future!

What you will do:

  • Translate customer data into actionable insights and recommendations and communicate them effectively across the organisation to feed business prioritisation, product roadmap, go-to-market strategies, and acquisition/sales strategy.
  • Define business-relevant customer segments, and enrich your understanding of these segments through various data collection initiatives.
  • Develop and maintain strong relationships with external partners: This could include market research firms, customer data providers, and other relevant external resources.
  • Lead the creation and execution of a comprehensive roadmap to centralise and leverage customer insights across the organisation within a given budget.
  • Build and mentor a team dedicated to extracting, analysing, and communicating customer insights.
  • Foster collaboration with key departments including Product, Marketing, Sales, and Strategy to ensure insights inform decision-making and strategy.
  • Implement and optimise tools and processes for efficient customer insights gathering, analysis, and distribution.
  • Champion a customer-centric culture:  influencing product development and marketing strategies, develop and deliver customer insights training programs

Profil recherché

This role is excellent for a person with:

  • 10+ years of experience in consumer research or analytics, with a proven track record in leading and building a team in an international context.
  • Demonstrated ability to develop and implement a comprehensive customer insights strategy within a large-scale organisation.
  • Exceptional analytical skills, with experience in statistical methods, data analysis tools, and potentially data visualisation tools.
  • Strong project management capabilities, able to lead and prioritise multiple initiatives simultaneously, manage budgets, and ensure project deliverables are met.
  • Excellent communication and collaboration skills, with the ability to influence stakeholders across departments and levels, present complex data insights compellingly, and build strong relationships with internal and external partners.
  • Strategic thinking and business acumen, able to translate customer insights into actionable business strategies aligned with overall company goals.
  • Fluent in English & French, Portuguese optional

If you don’t meet 100% of the qualifications outlined above, tell us why you’d still be a great fit for this role in your application!

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