Since 2017, DEVIALET has expanded into the licensing business, offering its services, technologies, and brand to third-party partners to drive revenue growth, enhance brand visibility, and pioneer innovations in new sectors.

The Licensing division focuses on two main sectors: consumer electronics and mobility (automotive and aerospace industries). DEVIALET collaborates with prestigious partners. To support this expansion, DEVIALET has established an R&D subsidiary in China.

From audio solution design to mass production, DEVIALET guides its partners throughout the process, while also supporting go-to-market strategies with marketing and content resources. Close, daily collaboration with headquarters in Paris (Legal, R&D, Marketing, Design, and PM teams) ensures the successful integration of DEVIALET’s technologies into partners’ environments, maintaining the highest standards of quality and excellence.

As Licensing Business Developer EMEA, your goal is to build and strengthen long-term, strategic partnerships with brands in consumer electronics, automotive, and aviation sectors to drive royalties and brand co-visibility across the EMEA region.

You will also support the Global Licensing Director, based in China, in managing and expanding partnerships with Asian clients, working closely with Paris HQ and overseeing product launches across EMEA.

As a senior representative of DEVIALET, you will engage with executive stakeholders at partner organizations, contributing to profitability and brand equity. You will participate in complex projects requiring coordination across multiple DEVIALET teams and may involve direct collaboration with DEVIALET’s CEO.

This role reports directly to the Global Licensing Director, based in Shenzhen, and involves regular travel across EMEA and Asia.

Location: Paris La Défense, France

MISSIONS

Partnership Development

• Grow existing accounts and identify new opportunities within consumer, automotive, and aerospace sectors.

• Build and nurture trusted, long-term relationships with partners.
  Identify and engage new partners aligned with DEVIALET’s brand and strategic objectives.

• Anticipate partner needs and propose tailored action plans in line with corporate guidelines.
  Collaborate with DEVIALET’s shareholder/partner (a Chinese company) to generate new leads, particularly in the automotive industry.

• Engage the pre-sales team for demos, prototype development, and technical showcases.

• Lead negotiations with partner management and procurement teams, ensuring alignment with DEVIALET’s standards and protecting brand value.

• Manage contract processes in collaboration with the legal team (Service and Licensing Agreements).

Project & Account Management

• Oversee the transition from contract signing to project execution, coordinating with teams in China and Paris HQ.

• Work closely with project management and R&D teams throughout the development phase, from initial engineering to mass production.

• Ensure smooth communication between internal teams and partners.

• Manage account P&L, including invoicing and payment tracking.

• Assist the Global Licensing Director in liaising with the Paris HQ for Asian accounts.

Go-to-Market Oversight

• Coordinate marketing efforts between partner and DEVIALET teams.

• Ensure partners receive appropriate marketing support (PR, content creation, branding, events, etc.).

• Monitor adherence to DEVIALET’s marketing guidelines.

• Support the central team in Paris during partner product launches.

• 8 years minimum of experience

• Strategic mindset with strong business acumen

• Excellent understanding of partner priorities and challenges

• Technical background preferred (audio, consumer electronics, or automotive)

• Proven experience in business development, complex sales cycles, and/or B2B key account management

• Strong negotiation skills and ability to engage with executive leadership

• Autonomous and proactive

• Fluent in English