Your Responsabilities and Impact

1. Product Marketing Strategy & Execution:

• Develop and execute comprehensive product marketing strategies to drive awareness, demand, and adoption of Displayce’s programmatic DOOH solutions.

• Collaborate closely with product, sales, and customer success teams to ensure alignment on product positioning and market fit.

2. Product Content & Positioning:

• Craft compelling product messaging and value propositions that differentiate Displayce in the market and resonate with target audiences, including advertisers, agencies, and media owners.

• Create high-impact marketing materials such as product battle cards & ratecards, website content, sales presentations, case studies, and training content.

• Work closely with product teams to manage Help Desk content production, updates and architecture

3. Market Insights & Competitive Analysis:

• Conduct ongoing market research and analysis to understand customer needs, industry trends, and competitive positioning within the programmatic and DOOH landscape.

4. Metrics & Reporting:

• Define, track, and report on key performance indicators (KPIs) to measure the success of marketing strategies and campaigns.

• Use data and customer feedback to iterate on strategies and make data-driven recommendations for continuous improvement.

Who will you work with?

You will join a team of 50 people, organised into Tech, Product, Supply, Sales and Data divisions and will report directly to Emma Labrador, the CMO.

Skills & Experience

• Minimum 3 years of experience in product marketing, with a focus on programmatic advertising, DOOH, or adtech

• Strong understanding of the programmatic advertising ecosystem and/or digital out-of-home (DOOH) media.

• Proven experience in creating successful go-to-market strategies and leading product launches.

• Exceptional skills in product positioning, messaging, and storytelling.

• Ability to work cross-functionally and collaborate with product, sales, and marketing teams.

• Strong analytical skills with a data-driven approach to measuring success and optimizing performance.

• Excellent communication and presentation skills, with the ability to articulate complex ideas to diverse audiences.

What we offer?

• Offices in the center of Chartrons in front of the Garonne…

• 35 days vacation (including 10 extra days, based on seniority)

• Swile card at 8€/day

• 50% of transportation costs covered,

• Package “Mobilité Douce” with BeeToGreen (300€/year),

• Flexible working hours and conditions,

• Remote working up to 2 days a week,

• Choice of MacOS or Linux laptop,

• Regular afterworks, several seminars per year

Hiring Process:

We propose a short (2 weeks) process in 4 steps:

• 20 min: Meeting With the Head of Human Resources (Sylvie)

• 30 min : Meeting With the CMO (Emma)

• 2 hours : discussions with future colleagues and case studies?

• 30 min : Meeting with the CEO (Laure)