What do we do ? 🏠

Born in 2021 from the desire to make cities less polluted and quieter, Electra is helping to shift usage towards electric mobility by tackling the main barrier: charging.

Electra is constantly innovating to make electric vehicle charging easier, with a network of fast charging stations (20 minutes on average) and a maximally simplified user experience.

Based in Paris, Lyon, Bordeaux, Nantes, Brussels, Madrid, Zurich, Vienna, Munich, Milan and Amsterdam, Electra's teams aim to deploy a network of 15,000 fast charging points by 2030, proud to contribute to the energy transition in Europe.

In 3 years, we have:

• Deployed 300 stations and over 1700 fast-charging points

• Secured thousands of stations to establish Electra as a leader in the European market

• Opened several offices in France and Europe

• Raised over €750 million in equity and debt financing from renowned investors and institutions

• Joined the French Tech Next 40 and won the European Scale-up of the Year 2024 award

• Assembled a team of over 220 talents… and this is just the beginning !

💼 Your Mission

As a Senior Brand Manager at Electra, you will report directly to the SVP Revenue Officer, playing a pivotal role in defining and implementing our brand strategy to enhance market positioning and ensure strong brand awareness in the rapidly growing EV market. You will lead large-scale campaigns—including offline and online channels—requiring expertise in media planning and buying. Additionally, you will the Senior Graphic Designer, ensuring cohesive brand visuals and alignment across all campaigns and channels.

🦸‍♀️🦸‍♂️Your Responsibilities

• Brand Communication & Strategy:
  • Develop and implement a robust brand communication strategy, ensuring consistent messaging across all channels, from digital platforms to traditional media.
  • Lead creative brainstorming sessions, working closely with designers and external agencies to craft engaging narratives that reflect Electra’s brand positionning
  • Design campaigns that resonate with B2C audiences, using storytelling to communicate the value of Electra’s charging solutions.
• Campaign Management & Media Buying:
  • Plan, manage, and execute large-scale, multi-channel brand campaigns, including digital, TV, radio, OOH, print, and social media.
  • Work with external agencies to develop creative assets and ensure they reflect Electra's brand values and objectives.
• Content Creation & Storytelling:
  • Craft compelling narratives and messaging that resonate with diverse target audiences, from consumers to business partners.
  • Oversee the production of content (videos, graphics, social media posts, etc.) that communicates the value of Electra’s offerings and strengthens brand loyalty.
  • Stay ahead of market trends and proactively explore new ways to enhance Electra’s visibility in a competitive industry.
• Brand Performance & Analytics:
  • Track and analyze brand performance and brand awareness (for example via brand tracker)
  • Monitor and report on the effectiveness of campaigns, making recommendations for improvement.
  • Manage brand budget and ensure cost-effective use of resources for maximum impact.

😎 Your profile

• Bachelor’s degree in Marketing, Communications, or a related field.
• 8+ years of experience in brand management, with a strong focus on large-scale campaign management and media buying (TV, radio, digital).
• Proven experience managing multi-channel campaigns.
• Creative thinker with a passion for storytelling and brand-building.
• Strong project management skills, with the ability to manage multiple stakeholders and timelines.
• Excellent communication and collaboration skills, with fluency in French and English.

⚡ What Electra offers you

• An attractive fixed + variable package (evaluated and paid quarterly) + BSPCE
• Modern offices in the 2nd arrondissement of Paris
• 2 remote working days per week
• Alan health insurance (50% covered by Electra)
• Meal vouchers (Swile Card: €10/day, 50% covered)
• 25 days of paid leave + 12 RTT days
• Collective agreement (SYNTEC: vacation bonus, exceptional leave days…)
• A quarterly event with the entire Electra team
• CSE platform with many benefits (culture, sports…)
• A great professional challenge in a fast-growing scale-up