The Product Marketing Manager will play a crucial role in defining and executing the go-to-market strategy for Filigran’s products. This position requires a blend of technical understanding, strategic thinking, and creative marketing skills to communicate the value of our products to the target audience.
Conduct market research to understand customer needs, market trends, and competitive landscape.
Identify and analyze key market segments and target personas.
Develop clear and compelling product positioning and messaging that differentiates Filigran’s products in the market.
Create and maintain product-related content, including datasheets, whitepapers, case studies, conference presentation and website copy.
Develop and execute go-to-market plans for new product launches and feature updates.
Collaborate with cross-functional teams, including sales, product management, and engineering, to ensure alignment on product strategy and execution.
Help create and optimize content for various channels, including social media, email, and paid advertising.
Strategic impact: exciting opportunity to shape and execute our go-to-market strategy from the ground up.
Remote flexibility: 100% remote job.
Career growth: significant career growth and development opportunities as the company scales.
Collaborative culture: a collaborative and supportive team culture that values input and initiative.
3-5 years of experience in product marketing, preferably in the cybersecurity or SaaS industry.
Strong understanding of the B2B marketing landscape and go-to-market strategies.
Ability to create compelling marketing materials and campaigns.
Experience in leading projects with cross-functional teams.
Fluent in English.
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