About This Role:

We are seeking a hands-on Senior CRM Manager to drive CRM efforts across our multiple countries and platforms. This role is ideal for a CRM expert with strong technical expertise in Braze and/or Marketing Cloud, along with HTML and SQL knowledge, who thrives in a collaborative and innovative environment. The position will focus on 80% implementation and 20% strategy, playing a key role in advancing our CRM capabilities.

Your contributions will help shape how millions of consumers interact with our platforms, guiding them to make smart, fair, and rewarding choices.

Responsibilities:

In this role, you will:

• Manage Multi-Channel Campaigns: Oversee the end-to-end conception, planning, implementation, and optimization of automated/one-off  multi-channel campaigns throughout the customer lifecycle to maximize the engagement & revenue. Operate within an agile environment, adapting swiftly to evolving requirements.
• Support CRM Platform Migration: Play a pivotal role in the migration to our new CRM platform, managing the technical and operational aspects to enable a smooth transition.
• Enhance Content Personalization & Segmentation: Integrate new content sources and leverage widely available AI techniques to continuously refine segments and content recommendations, ensuring that messaging is tailored and relevant to each audience and  supports personalisation/relevance at scale.
• Optimize and Expand the CRM Technical Stack: Maximize the effectiveness of our CRM ecosystem by fully utilizing existing systems and incorporating new data sources to enhance personalization and automation. Regularly assess potential third-party integrations that align with our strategic goals, ensuring the CRM infrastructure remains innovative, robust, and capable of supporting scalable growth and deepening customer engagement.
• Drive Continuous Improvement through A/B Testing: Lead A/B testing initiatives to measure and refine CRM tactics, adopting best practices to continually improve performance.
• Foster Cross-Team Collaboration: Act as a bridge between the CRM function and key cross-functional teams, particularly the MarTech & loyalty-engagement product & engineering teams. Collaborate closely to align CRM initiatives with broader business and technical strategies, ensuring seamless integration of CRM solutions with MarTech tools, data flows, and product developments.
• Engage with Key Stakeholders: Work with additional teams such as Data Analytics, Design, and Local Marketing to ensure CRM strategies align with business goals and effectively serve the needs of different markets.

• Educational Background: Strong university degree in IT, Business Administration, Marketing, Informatics, Mathematics, Economics, or a related field.
• Experience: Minimum 4-5 years in CRM, ideally in a fast-paced startup or e-commerce environment.
• Technical Skills:
• Hands-on experience with marketing automation and CRM tools, specifically Braze, Salesforce Marketing Cloud, or similar.
• Expertise in scripting languages for dynamic content (AMPscript, Liquid, etc.).
• Proficiency in HTML is required; SQL knowledge is a plus.
• Analytical Mindset: Strong analytical skills, with the ability to identify business KPIs and optimize CRM strategies as needed.
• Organizational Skills: Exceptional planning abilities, with an eye for quality and detail.
• Communication: Fluency in English, both written and spoken; other languages are an asset.

At Atolls, we embrace diversity and inclusivity. Your unique background and perspectives will contribute to our shared success. If some skills are new to you but you’re eager to learn, we’d still love to hear from you!

Our Benefits:

At Atolls, we believe in nurturing both your professional and personal growth. Here’s what you can expect:

    •    A culture that values personal and professional development, with internal mobility opportunities.
    •    A supportive and open-minded team that embraces diverse perspectives and innovative ideas.
    •    32 days of paid vacation plus your birthday off, giving you the time you need to recharge.
    •    A flexible hybrid working scheme to balance work and life.
    •    Access to a learning budget and internal training to help you grow in your role.
    •    Mental health coaching to support your well-being.
    •    Regular global and local get-togethers to celebrate successes and build connections.
    •    The possibility of taking a sabbatical after two years with the company.
    •    A cloud-based company setup, providing flexibility and collaboration opportunities no matter where you are.

These are global benefits that apply to all employees, with additional local perks based on your location.

Are You Up for It?

Heads up! To make our process smoother, please apply to a maximum of three roles that best match your fit. This helps us focus on finding the right opportunity for you. Thanks! 

We’re looking forward to receiving your CV in English! If relevant, please include any supporting documents or links to relevant social media profiles.

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