The role :
CDI to be filled as soon as possible
Based in Paris 17
As a Senior Product Manager for Face Make-Up category at Clarins, he/she will be responsible for driving the success of our face makeup product line & contribute to the acceleration of make-up segment. You will oversee the development, launch, and ongoing management of makeup products, ensuring they align with Clarins' brand values and market demands. Your main mission is to create innovative, high-quality products & 360° campaign activation that meet the needs of our customers and contribute to the growth of our face makeup segment.
What you’ll do :
Competition & market knowledge
- Market analysis: Stay informed about market dynamics, sub-segment breakdowns, top competitors, and emerging trends to provide global teams with actionable insights
- Competitive strategies: Analyze competitor strategies including launch timings, product repushes, franchise building, and promotional activities
- Performance Monitoring: Track and analyze market performance in the makeup segment to support and refine brand strategy
Marketing strategy
- Launch performance: Monitor and evaluate the success of product launches and the existing catalog portfolio
- Strategic planning: Co-build the face make-up strategy identifying key launches, discontinuations, franchise development, and target markets
- Calibration: Establish launch ambitions by zone, set rank targets & define pricing strategy
Product development
- Concept development: Collaborate with global teams to develop product concepts and detailed product briefs
- Operational coordination: Oversee and coordinate the operational development of current and future projects, ensuring responsible management of formula development, packaging, and other upstream processes
- Assure project profitability
360° development
- Campaign activations: Create impactful, differentiated, and coherent 360° campaigns around product launches to maximize potential
- Consistent messaging: Ensure consistent messaging throughout the 360° development process, and federate downstream 360° teams