The role :
CDI to be filled as soon as possible
Based in Paris 17
As a Product Manager for Face Make-Up category at Clarins, he/she will be responsible for driving the success of our face makeup product line & contribute to the acceleration of make-up segment. You will oversee the development, launch, and ongoing management of makeup products, ensuring they align with Clarins' brand values and market demands. Your main mission is to create innovative, high-quality products & 360° campaign activation that meet the needs of our customers and contribute to the growth of our face makeup segment.
What you’ll do :
Competition & market knowledge
- Market analysis: Stay informed about market dynamics, sub-segment breakdowns, top competitors, and emerging trends to provide global teams with actionable insights.
- Competitive strategies: Analyze competitor strategies including launch timings, product repushes, franchise building, and promotional activities.
- Performance Monitoring: Track and analyze market performance in the makeup segment to support and refine brand strategy.
Marketing strategy
- Launch performance: Monitor and evaluate the success of product launches and the existing catalog portfolio.
- Strategic planning: Co-build the face make-up strategy identifying key launches, discontinuations, franchise development, and target markets.
- Calibration: Establish launch ambitions by zone, set rank targets & define pricing strategy
Product development
- Concept development: Collaborate with global teams to develop product concepts and detailed product briefs.
- Operational coordination: Oversee and coordinate the operational development of current and future projects, ensuring responsible management of formula development, packaging, and other upstream processes.
- Assure project profitability
360° development
- Campaign activations: Create impactful, differentiated, and coherent 360° campaigns around product launches to maximize potential.
- Consistent messaging: Ensure consistent messaging throughout the 360° development process, and federate downstream 360° teams.
Management
- Team Leadership: Manage an apprentice, supporting his/her growth with autonomy and development and define + maintain clear roles and responsibilities.
- Project Oversight: Provide guidance on project prioritization, offer constructive feedback, and ensure alignment with project goals (provide input on projects, follow up briefs, creatives..)
- Recruitment & Development: Participate in the recruitment process and focus on the employability and development of team member.