How can we accelerate HomeExchange’s growth through PR ? How to shape the global narrative of HomeExchange ? What’s the best way to gain consideration through earned media presence ?

We are looking for a Head of PR who will play a key role in increasing the visibility, consideration, and credibility of HomeExchange and home swapping worldwide. You will lead and inspire a global dedicated PR team, fostering meaningful relationships with journalists, and driving initiatives that amplify our brand presence in the media landscape.

This is a strategic and management role where you’ll inspire the team (5 persons), ensure consistency in brand messaging, and orchestrate PR strategies in +8 markets (France, Spain, USA, Canada, Italy, Netherlands, Germany, UK etc) that align with HomeExchange’s ambitious growth goals.

Your Responsibilities:

#Develop and lead the International PR Strategy

• In collaboration with the team, lead the efforts to craft and implement the global PR strategy so HomeExchange emerges as a brand and as a concept 

• Define key brand messages to align with the company’s objectives and adapt them for different markets.

• Identify and formalize the best practices for HomeExchange PR

• Identify and explore new opportunities to promote HomeExchange across global and regional markets.

• Develop scalable tools and resources (e.g., brand positioning guidelines, compelling data insights, media trainings) to support PR efforts across teams and markets.

• Oversee the international PR budget, ensuring resource allocation aligns with strategic priorities.

• Participate in building the corporate communications strategy for HomeExchange, with the Public Affairs department, including crafting key messaging and identifying the right triggers 

• Identify new potential markets, assessing the potential impact of the launch and building the playbook for it to be successful (find the right partners, manage the relationships..) 

• Following and measuring impact by identifying and tracking key performance indicators (KPIs). Communicate results to internal stakeholders.

• Identify and oversee opportunities for events, conferences, and international award submissions, ensuring seamless execution.

Team management and Coordination

• Align and ensure coherence across PR teams, fostering collaboration and sharing best practices.

• Empower teams to localize the global PR strategy effectively, and autonomously identify the learnings, opportunities, risks. 

• Coordinate international PR efforts for key announcements, ensuring alignment across marketing, internal communications, and external outreach teams.

• Champion the value of the PR team’s work by creating synergy with other departments to maximize understanding 

PR Activations and Brand Development

• Identify the speaking opportunities, the brand messages, the good reasons to talk to us 

• Lead opportunities to creatively amplify our brand : data-driven storytelling, expert partnerships, thought leadership, partnerships, newsjacking initiatives or brand activations. 

• Coordinate with other teams, especially Brand Team to ensure consistency and impact of all initiatives 

• Manage PR activation strategy : analyzing successes/failures, identifying new opportunities

Skills and Qualifications:

• Leadership experience. 

• Background in team management.

• Excellent communication skills, both written and verbal.

• Ability to think creatively and strategically, with proven expertise in managing innovative projects 

• Analytical mindset with the ability to measure and evaluate PR campaigns 

• Proven track record in international public relations, preferably in dynamic, BtoC brands 

• Deep understanding of the global media landscape and current trends in PR and communications.

Native or fluent English proficiency; additional languages are a plus.

Bonus Points:

• Previous experience working in or with the U.S. market.

• PR experience in the tourism, hospitality, or travel sectors.