Pixpay is seeking a dynamic and experienced Senior Marketing Manager to spearhead its expansion into the Spanish market. As the Senior Marketing Manager, you will be responsible for developing and executing strategies to drive growth in Spain. This role requires a proactive leader with a deep understanding of the Spanish market, of B2C marketing techniques and a passion for empowering young individuals with financial education.

Key Responsibilities:

• Market Strategy:

  • Contribute to evangelisation of payment cards for teens in Spain. 

  • Build Pixpay brand awareness among parents and teens in Spain. Roll-out local marketing campaigns to drive brand love and user growth. 

  • Build Pixpay brand desirability in Spain. 

  • Develop and implement a comprehensive market growth strategy for Pixpay in Spain.

  • Identify key market trends, customer insights, and competitive landscape to inform and adapt strategic decisions.

  • Be the “face of Pixpay” in the country (TV interviews, panels…)

• Business Development:

  • Collaborate with the International Growth team to achieve paid growth targets in Spain.

  • Collaborate with the CRM team to achieve viral and upsell growth targets and revenues. 

  • Collaborate with Global Brand, International Growth and Product teams to localize offerings and tailor messaging for the Spanish market.

  • Explore new business opportunities and revenue streams to enhance Pixpay’s market presence and profitability.

  • Establish and nurture strategic partnerships with relevant stakeholders including financial institutions, schools, brands and youth organizations.

• Operational Excellence:

  • Have a deep understanding of acquisition / retention key metrics. 

  • Ensure compliance with regulatory requirements and industry standards in collaboration with operational and compliance teams.

  • NB: Operational aspects of Pixpay’s business in Spain, including customer support, compliance, and risk management, are not directly managed by your team. 

• Team Leadership :

  • Build and lead a high-performing team, fostering a culture of collaboration, innovation, and accountability.

  • Champion Pixpay’s mission and values, inspiring passion and commitment among team members.

• Native Spanish; fluency in English and French ; additional languages a plus.

• Proven track record of success in a leadership role, with at least 5 years of experience in B2C start-up or fintech industries.

• Deep understanding of the Spanish market and consumer behavior

• Strong strategic thinking, analytical skills, and business acumen.

• You are as well a “doer” as a thinker. 

• Excellent communication, negotiation, and interpersonal skills.

• Ability to thrive in a fast-paced, dynamic environment and drive results under pressure.

• Understanding of the regulatory environment is a plus.

• Ice breaking call with our HR Manager, Marion ;

• Interview with our CMO & Co-Founder, Caroline ;

• Business case ;

• Meet Claudia, our Marketing Manager Spain ;

• Jump in ! 🎉