As the Media Insight Project Manager, you will play a pivotal role in extracting actionable insights from media data related to brand activities.
This multifaceted role involves leveraging various tools, revamping media reports, and spearheading initiatives to track PR and influence across the brand divisions (Fashion, Cosmetics & jewellery).
Key Responsibilities:
1. Insights Capture:
Utilise earned and owned tools such as Radarly, Emplify, and Lefty to gather insightful data on the brand & POI (people of influence) activities, enabling to gain insights to share to division, top leadership teams & markets.
2. Integrated Media Report:
Oversee the revamping of media reports tailored for different audiences, including market segments, divisional teams, and top leadership, ensuring clarity, relevance, and actionable insights.
3. PR & Influence Support:
Lead the development and implementation of new Key Performance Indicators (KPIs) across all brand divisions to effectively track and measure PR and influence impact, facilitating continuous improvement and strategic alignment.
The main skills necessary for this role:
Proficiency in data analysis, particularly within the media domain, with the ability to extract meaningful insights from complex datasets.
Demonstrated curiosity and eagerness to explore new methodologies, tools, and trends in media analysis to drive innovation.
Experience in dashboarding and visualisation techniques to effectively communicate insights and findings to stakeholders at all levels.
Qualifications fit:
Bachelor’s degree in Marketing, Business Analytics, Communications, or related field. Master’s degree preferred.
3 to 4 years of experience in data analysis, media reporting, and project management within the fashion, luxury, or beauty industry.
Strong communication and presentation skills, with the ability to distill complex information into clear and actionable insights.
Detail-oriented with a focus on quality and accuracy in data analysis and reporting.
Ability to thrive in a fast-paced, dynamic environment, managing multiple projects simultaneously and meeting tight deadlines.
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