Their story
Equativ empowers buyers and sellers to enhance their impact by providing vertically integrated tech for fuelling efficiency across each stage of the advertising process — while upholding robust consumer privacy and brand safety standards. Comprising an ad server, supply-side platform (SSP), and buyer tools - including a DSP and media services, our offering gives buyers and sellers the ability to harness the perfect blend of advanced engineering and expert support through our transparent marketplaces. Resolutely independent with roots in Europe, we place a strong emphasis on operating openly, fairly, and accountably. Our dedication to removing unnecessary convolution has created an environment where buyers and sellers have a scaled alternative to monopolistic giants. Furthermore, our dedication to adhering to ethical principles means we can deliver ads that drive value for all members of the ecosystem, including consumers. Equativ was initially founded in France in 2001 and is now headquartered in Paris and New York. We operate globally with a team of more than 600 in 16 offices.