Since the creation of Mercateam, our growth has been exponential: every month, tens of top manufacturers from all sectors start using Mercateam to help their employees being much more efficient. And this happened with very little Marketing!

Now Mercateam is opening a Marketing department and there is a whole Marketing strategy to build and to implement, starting with a good content strategy.

We are therefore looking for our first Content Manager, to work hand in hand with our Head of Marketing, Mathilde.

Your mission will be to position Mercateam as a SaaS leader for the Manufacturing Industry in Europe and to increase visibility and demand generation through qualitative content.

You will have the following responsibilities:

Content

• Build and implement a content strategy for each step of the funnel (TOFU, MOFU, BOFU), for a B2B and C-level audience of Manufacturers from all sectors (foods, drugs, luxury, automotive, aeronautics, etc.) You’ll be the owner of the content calendar.

• Produce high quality content on multiple format (blog posts, videos, white papers, infographics), with the help of our designer.

• Distribute content on multiple channels to make it highly visible to the persona (Linkedin, mails, website, events, ads, PR etc.)

• Guarantee consistency in brand message and tone of voice with the right copywriting on all supports.

Social media : own the Linkedin strategy to make Mercateam visible to its target persona. Help to highlight our CEO personal branding.

Mailing: manage mailing campaigns to clients and leads (newsletter, product updates, premium content, event, etc.)

SEO: coordinate the SEO strategy and the blog post production optimized for SEO

Events

• Participate to the organization and communication of regular webinars and physical events for Manfacturing.

• Organize the participation to external exhibitions.

Data: measure your actions performances to evaluate the ROI

What we offer at Mercateam:

• A mission with sense: we want to put Human back in the center of the Manufacturing Industry and to help millions of workers to progress in their skills.

• A fast growing environment with a highly motivated (and welcoming) team, a recent fundraising and an expansion in Europe.

• A headquarter in the hearth of Paris, in Le Marais

• Flexible work: 2 days of remote per week

• Other perks: Alan insurance, Swile, yearly seminar…

• Experience 3-6 years: you have a similar significant experience in a startup, scale-up or tech fast growing company, ideally in B2B and targeting big accounts.

• You have a lot of energy,

• You love to write and you have excellent skills in copywriting

• You are curious and creative.

• You are structured, well organized and autonomous.

• You are able to collaborate with multiple teams

• French native speaker, fluent in English

• A knowledge of the Manufacturing industry is a plus.

1. A video interview with Mathilde, our head of Marketing - 45 min

2. A use case to complete at Home

3. Presentation of cases and discussions with Mathilde and Marine, our CRO - 1 hour

4. A video interview with Adrien our CEO - 1 hour

5. Team fit to meet with members of the Merca - team 🙌 - 30 minutes